List Of The Best Free Conversion Rate Optimisation Tools

Discover the best free Conversion Rate Optimization (CRO) tools to enhance your website’s performance and drive more conversions. This blog covers a range of top-rated tools that can help you analyze user behavior, test design changes, and optimize your site for maximum efficiency—all at no cost. Whether you're a beginner or an experienced marketer, these tools will empower you to improve your site's user experience and increase conversions without breaking the bank.

12/1/20242 min read

multicolored digital wallpaper
multicolored digital wallpaper
  • Google OptimizerA free tool from Google that allows you to split test your webpages to get better conversions. Integrated with Google analytics, this tool tells you which of your page versions is going to perform best to help you boost your conversions.

  • InspectletInspectlet is a handy tool that not only provides heatmaps and click maps to help boost your conversion rates, but it also provides screen recordings of all visitors to your website. This helps you to not only look at data and see you have a problem but to see the problem you may have first-hand. By watching these recordings, you can see where visitors are clicking and what they are doing and go in and fix it.

  • GTMetrixA great tool to improve your page speed and test how quickly your website loads at different locations. GTMetrix gives you an insight to the elements which are causing your website to potentially load slowly and grades you a score out of 100%. Remember, studies show that the quicker your site loads, the better your conversions are likely to be.

  • Tiny PNGAs with GTMetrix, the faster your site loads the better and one of the biggest things that often increases site load time is image file size. Tiny PNG compresses JPG and PNG images without losing too much of their quality. This handy little tool is great for image compression which in turn can help your page speed and conversion rate.

  • Google Page Speed InsightsGoogle page insights is another free tool from Google that will boost your conversion rates. Giving you a score out of 100, Google Page Insights let’s you know some key metrics relating to your desktop and mobile page speed. The tool now also shows Core Web Vitals, which are a new metric set to be a part of the page speed score at some point during 2025.

  • ChaportAnother way to boost your conversions is to use a live chat system. This handy free live chat system is light on resources, meaning it won’t slow down the speed of your website and also allows for offline messages to be taken and emailed to you. It is also mobile compatible which helps with converting those mobile website visitors.